HFCL GLOSSARY P
PROPP'S MORPHOLOGY .
PUBLIC RELATIONS / PUBLIC INFORMATION / CORPORATE COMMUNICATION .
PARADIGM [HFCL TUTORIAL]
In semiotics a fundamental set of signs from which complex combinations of signs, called syntagms, are constructed.
An ongoing collection of interrelated events. Communication is a systemic process.
Vladimir Propp conducted a thorough study of Russian folktales and found striking similarities in their narrative structure.
See the citation for Propp's book.
PROXEMICS [HFCL TUTORIAL: RELATIONSHIPS]
The role of distance and physical arrangement in human communication.
The term was coined by Hall.
Typically identified as a variety of mass communication, traditional public relations refers to the formal messages originated by an organization and distributed for the purpose of shaping public opinion.
More recently, Public Information, or Corporate Communication is coming to refer to the totality of communication tasks required of the organization. this may include such as advertising, fund raising, meeting planning, technical writing, networked communications management, and so on.
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